Swot analysis of online dating

When using geolocation it is best to let users decide how big the area of search is going to be.Introducing geolocation with different areas of coverage – from very narrow (one building) to very wide (one city or region) will help you improve your retention rate because people will be able to discover new matches every time they enlarge their search zone.Note that in our estimate we considered only the Android platform, but a version for i OS can also be developed at Yalantis. Well, we aren't Facebook but we love reactions too.

Implementing features such as profile rank encourages users to actively engage with your dating app.

Introducing features like Tinder’s Moments – where new photos appear just for twenty-four hours – motivates users to add new content every day and to regularly check for updates from others. Gamification can be implemented in various ways: through addictive tinder-like swiping features or by awarding users with badges when they complete all information in their profiles.

When it comes to retention, your goal is to make users come back to your app again and again.

For example, in the free version of the Bumble app female users have only 24 hours to initiate contact, after which they “lose” the match.

If users buy premium, then male users of the Bumble app can “extend” the match so that female users see it for another 24-hour period.


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